Eight years watching people read, write, and get stuck. Now applied to services, tools, and the systems behind them.

role

UX research, design, front-end

methods

Classroom observation, contextual interviews, prototyping, usability testing

output

Mobile-first bilingual reference tool

My students kept switching between writing apps and dictionaries while drafting English sentences, losing their train of thought every time. Useful Words sits in one screen with examples, translations, and connector phrases ranked by how learners actually move through a sentence. Mobile-first because that is where the writing happens.

• UX design
• user research
• front-end
• bilingual

role

Concept, design, build (solo)

methods

Speculative design, SwiftUI prototyping

output

macOS app that reproduces a human typing rhythm

I built it because the conversation about AI in classrooms had become a checklist of what to ban. WatchMeType reproduces a human typing rhythm, varied pauses and corrections included. The question is not whether it can fool a teacher. The question is what we are actually trying to detect, and whether teaching has to mean policing.

• SwiftUI
• interaction
• concept

role

Design, build, testing (solo)

methods

Prompt-structure iteration, usability testing (n=5)

output

Web premise generator for fiction writers

I tested it with five writers and rewrote the prompt structure twice based on what kept landing flat. The point wasn't to generate a good story. It was to give someone a useful place to start.

• usability testing
• front-end

role

Audience research, campaign copy

methods

Audience analysis, A/B campaign testing (direct vs humour)

output

Humour-led social campaign for a North American market launch

A Hong Kong condom brand wanted to enter the North American market with direct messaging. The campaign data said the audience wanted humour. We tested both. The humour cut won by an order of magnitude.

• audience research
• campaign strategy
• copywriting

role

Designer, facilitator (eight years)

methods

Instructional design, iterative material redesign, learner observation

output

Lesson plans, handouts, assessments, learner-centred materials

For eight years I watched where students got stuck, restructured the material, and tested whether the change worked. The vocabulary changes when I switch industries; the instincts carry over.

• information architecture
• iterative design
• user research